Variations on a Theme by Rudyard Kipling

If you can - always stay on the edge,
it keeps people interested.
But never go over the edge,
you don't want to keep people too interested.

If you can, never give the people what they expect
or what they want - or even what they think they want or expect
because you are only truly remembered 
when you are a bastard.

If you can - be original.
Do not be a cliche or use cliches.
Try to use your own thoughts.
If you borrow an idea, make it uniquely yours.
Great minds think alike but so do sheep.

When you think you have reached the end,
do not quit, or even think about giving it all up since that will get you remembered,
but sadly it will get you remembered for the wrong thing.

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